The Best Kept SEO Secret in Ten Years for Small Business Owners to Know
For nearly twenty years, I have provided internet marketing for clients, even before the term SEO was created.
And now in 2022-2023 I have seen a dramatic revolution in the methods and techniques, resources and tools that I use to leverage my time and save clients money in their monthly payments for high quality SEO.
It started slowly about five years ago, then gradually started growing and expanding and now it is exploding and becoming dominant in our SEO expert's toolbox of services.
The best kept secret? AI - artificial intelligence -has reached a point where it is becoming a powerful tool that drives the SEO and content development, analytics, and creative alternatives.
Why is it still a "secret"?
Many business owners are swamped with emails from scammers, spammers, "sounds too good to be true" offers, and confusing promises of the "top of Google".
I have had clients send me the emails like these and I do a search on Google for the company name followed by "scam" and I am usually not surprised at the result.
The secret lies in finding a reliable and trustworthy SEO consultant who won't break the bank and who can deliver results within a reasonable amount of time. Who has a track record of results with local business, and also has good reviews.
Another secret is knowing that the professional approach to SEO and website design is so much more than the Do It Yourself approach, and has so much more depth in resources and tools and how to use them.
the seven most important things to have in a professionally designed website.
Also "What is Content Marketing?"
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Within the first ten minutes of our live call you will know if we should continue the phone chat or move on.
certified content marketer
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A Creative Webmaster - Logion Web Design
Over Twenty Years Experience
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Wide Range of Skillsets - SEO, Web design
Loyal clients for many years
Published author on Amazon
Funeral Home Salem - Virgil T. Golden"We have worked with David for over 14 years. He always came up with good ideas, kept our website up to date and fresh, and always looking how to make the connection with the public we were serving better and easier." Thank you David
Avalon Hair Salon Salem Or
Pet Sitter North Hollywood"I have usedLogion Web Design for over 14 years. He never disappoints in creativity, Advertising Market Knowledge, Humor and Communication. He has designed and created 2 websites for my company and I will continue to use his services for Marketing and Any update. All in one service included Hosting. Happy Client. Thank you David!!!" Claudia's Cloud 9 Pet Sitting
Gig Wyatt - retired attorney Salem
"I have used David Brown at Logion Web Design Inc for over ten years. He is very knowledgeable and keeps my name and website at or very near the top of Google search on a constant basis. Many of our referrals now cite online searches to find us, and David has proven to be outstanding in promoting my online presence. I would highly recommend him as he is excellent in his field and reasonable in cost."
Remodeling Contractor - Salem Or
"David does a great job for us 5 stars, very professional!"
You Want Results? -Your New Website Will Make Money
> Is the website content boring? or does it have -
persuasive copywriting that gets results
> basic descriptive titles? or
- titles with keywords that captivate attention
> the same old same old ? or-
distinctive, fresh, compelling and engaging home page
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Web Design and SEO Services
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We love helping small business owners improve their internet marketing and Google search visibility especially in their local market.
Many small business owners don’t have the time to manage the complex process of Search Engine Optimization (SEO). We make it easy by offering a monthly subscription that includes weekly service. It’s affordable, effective and more importantly frees up your valuable time!
Whether you are looking to drive traffic to your website or make more sales, our SEO marketing services can help you achieve your goals. We use the latest tools and best standards for conversion. We understand that content is king and we have been certified in content marketing since 2015.
We design modern, responsive websites that use the best standards and practices. With a focus on content marketing, search engine optimization (SEO), and lead generation, we ensure your website will convert visitors into leads. Our designs are tailored to each industry and visitor personas to provide the best return on investment (ROI). If you want to learn more about us, request a free estimate for your website design, or contact us. We look forward to learning about your project.
In summary, Logion Web Design creates custom websites for small and local businesses. We also integrate inbound marketing techniques, such as copywriting, content marketing, and search engine optimization (SEO), into our clients’ website and social media strategies. In order to give back to the small business community, Logion’s webmaster, David Brown, shares his advice on effective inbound marketing for small business websites on this blog.
We are a small business so we listen to your needs. Read our testimonials on Google and hear about successful blog and website design projects for clients in many different industries. Our cutting-edge techniques will take you to the next level, create new opportunities, and grow your social media base and email marketing list, for sales and business development.
Website Design in Salem Oregon
Logion Web Design = creative webmaster services - our website package has seven of the most important features for professional website design.
A website is the most important marketing tool. All digital marketing points directly to the website for client conversions into paying customers.
Websites in 2020 and beyond need to be updated with current code standards as well as design structure that meets the needs of browsers as well as website visitors.
Compelling copy, strong visuals, clean balance and
spacing, and accessibility for response are all factors. Your website
needs to stand out, make a statement, be informative and subtly
persuasive, and motivate site visitors to click for more information, or
to make a purchase, or set up a free estimate or consultation.
The Most Important Web
the seven most important things to have in a professionally designed website.
1-We Use the Top Rated Adobe Creative Cloud Apps
Adobe Creative Cloud is considered as the world's best creative
app package - a collection of 20+ desktop and mobile apps and services
for photography, design, video, web, UX and more.
2 - Responsive- Mobile Site Friendly
In 2020 over 50% of the websites are being viewed on mobile phones. Responsive is the term used to describe a website that adapts to display on mobile devices including phones and tablets.
We use a best standard approach with the W3C coding guidelines for responsive web design that is mobile friendly. As we design the new site, we are checking the mobile views as well as the laptop/desktop.
3 - Professional Photos
Photos can make or break a website design. We
use top end eye- catching professional photos that are licensed in our
Adobe Creative Cloud account for websites that we develop. Examples of the use of Adobe Stock on recently a designed website can be seen at Avalon Hair Salon in Salem.
4 -SSL-Secure Website
Google has tightened up their requirements for more
internet security by penalizing websites that are not setup on a secure
server. If you have an older website you might see a small lock
with a red slash through it next to the domain name address. The
message there when clicked on is a warning to potential site visitors
that the website is not secure, and subject to possible malicious
malware, or hacks.
5 - Keywords
Keywords are the most important words that directly relate to your services and products, industry, and location.
As an example, web design, webmaster, website designer, SEO, internet
marketing, are a few that we use on our this site. Keywords are also
important for meta tags - code behind the page - as well as for titles
that are given more weight by Google for a "SERP" - search engine
6 -Compelling Copywriting
Copywriting for websites is more effective when it is engaging and compelling for the site visitor. Too much text is overkill. Too little is not enough to be serious. A paragraph is usually sufficient, and if the site visitor wants more then a "Learn more" link can be placed at the end of the paragraph that takes then to another page, as we have done on this page.
7 - Creative Presentation
The creative presentation of content is important for maximum viewer engagement. The combination and balance of titles, text-copy, and photos allows for an overall positive impression of the web page as well as implied invitation to stay and explore further. The Bombay Wala of India project was a result of prior experience in designing Indian restaurant websites, our love of that type of cuisine, and a bit of knowledge about the culture (Ganesha). The result with the slanted title, colors, Abobe stock photos, and catchy title "Slow Fast Food" captures the essence of the small take out or dine in Indian cuisine location in a food court of a mall.
David Lawrence Brown is the sole owner and creative webmaster of Logion Web Design, and has been actively involved in professional website design and internet marketing since 1999. Salem, Oregon is the main business location for Logion Web Design, however there are clients all over the U.S. The title of this blog post -
Website Design in Salem Oregon is for SEO purposes, as the keywords used match those in search engines for local searches.
What is Content Marketing?
The Content Marketing Institute defines content marketing as a strategic marketing approach focused on:
• creating and distributing valuable, relevant,
and consistent content
• attracting and retaining a clearly defined
• driving profitable customer action
We were certified as a content marketer in 2015 before it became known as a major marketing focus.
Reality check - the internet has become saturated with content, advertising, overkill, addictive use, abuses, scammers, and spammers, and constant changes by the tech firms that dominate the cyber space : Google, Facebook, Amazon, and Twitter to name a few.
Content marketing has become the go-to strategy for internet marketers who want to help their clients increase their Google exposure, their business brand, and ultimately the bottom line. It is the key component in "SEO" or search engine optimization, along with reviews and social engagement. Google likes updated relevant information that shows the author is an authority in their industry, and that there is engagement with the content.
Content marketing research and automation of creating engaging content are now the new buzzwords in the industry of digital marketing. This blog post from 2017 is being updated with the latest information for small business owners who need SEO for better page ranking but are overwhelmed with choices and costs for many different types of programs available.,
For our content marketing and SEO services we integrate them for the best combination of prioritized service time and cost for the small business owner. As creative webmasters, we help clients set up the tools needed and have a basic understanding of what they do and how we plan to use them for their websites, blogs, Facebook page, and / or YouTube channel. Some of these tools are free such as Google search console and Google My Business. Others have a low monthly cost.
Depending on the client's needs we will suggest the best tools and how much time we can spend each week using them for the client and the budget needed for this. No annual contract needed. We go month to month and show results increasing over time.
The challenge of content marketing for small business owners is how to decide what to use and how will benefit the business for new customers or repeat business. The opportunity is to gain more authority in the eyes of Google and in better page ranking for searches of keywords relevant to your services and products.
Facebook and Content Marketing - It's Not Just About the Likes
Billions of users and posts every day. Timelines and news feeds are swamped. How does a content marketer break through all the noise to help business accounts get seen, and to have some engagement in the content posted? It's not just about how many "likes" a post gets, although that is an indicator that the content has some appeal. Usually, the content has a link to a blog, or third party article, and the user clicks through and does not actually click the like button. When there are a lot of likes, comments, and shares, then the content that was posted can be considered successful. However, a post on Facebook may also be successful when the traffic is measured on the landing page that is linked to.
Engagement can be seen on all three levels. Shares are free PR for the business that posted the content. There is some pushback on Facebooks advertising, as many people do not like to see ads or content that their friends liked and that now shows up in their timelines. Content needs to be carefully planned with the target audience as well as the image shown or video, and text used in the post. In another blog post I focused on two top titles that research showed having the highest levels of engagement. Sometimes the titles alone can make or break the level of response.
Consider the following ideas for better engagement with Twitter and Facebook posts:
> Educational content is popular. Help solve people's problems, learn something new.
> Use titles that have had a strong engagement response from research (link-see blog on titles)
> Use recorded or live videos to increase engagement and create more personal message
> Use events to highlight and showcase important dates, then use the link of the event post
> Use rhymes as a way of displaying unique content (link-see Rhymes blog post)
> Use the higher traffic dates and times as well as the lesser traffic for less competition
> Monitor posts with insights to see the best levels of engagement for certain posts
> Use industry relevant third party articles that have already had a strong level of engagement
> Use non business content - inspirational nature photos with quotes. People like inspiration.
> When using paid boosting of content, use $5.00 one day market tests to check engagement level
Internet users are saturated with content. Attention spans are short, requiring a strong visual engagement to keep attention on the post or tweet, strong titles, and relevant, compelling content to keep the engagement strong. It's a challenge, and it is also an opportunity for new ideas, new creativity, humor, and a touch of the muse for inspiration. (link- see blog - The Legend of the Marketing Muse.
Also see The Future of Content Marketing >
Top Ranked Research Stats of the Year for Engaging Titles and HeadlinesIt's all about engagement right?
On Facebook content that evokes more likes, comments, and shares wins. It shows that the content is engaging, is noticed in a busy timeline, and has certain qualities that cause the viewer to respond. Content marketers love to show their clients that the posts that they used had a strong engagement.
Ever wondered what causes some content to have more engagement than others?
Imagine having an edge in knowing what words to use in the titles of your posts that have had the highest engagement stats for Facebook and social media.
Research done by Buzzsumo, a content marketing research and resource for social media engagement stats, showed which words used in titles had the highest levels of engagement.
Best titles-headlines have changed since this blog first discussed them in 2017. Updated 2021-2
Ideal headline length - 11 words
Best number to use in headline : 10
Top Ranked headlines based on 100 million posts research 2019-2020
When Buzzsumo did a research study on over 100 million headlines and discovered the ones that have the most engagement, I started using the top ones and noticed a stronger response in a Facebook post for a client. I used two of them in the title of this blog post.
If titles that grab the attention and have a proven strong engagement are of interest to you, then check out the Buzzsumo research report.
Buzzsumo Research Report Link
Of course titles are only one aspect of content that is engaging. For some examples of my own content posts for social media, contact me by phone for a free consultation if you are looking for a certified content marketer. 541-953-3360 (no text available, voice only).