What Your Website Needs
Seven Important Elements for a Professionally Designed Website
-We Use the Top Rated Adobe Creative Cloud Apps
Adobe Creative Cloud is considered as the world's best creative app package - a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX and more.
-Responsive- Mobile Site Friendly
In 2020 over 50% of the websites are being viewed on mobile phones. Responsive is the term used to describe a website that adapts to display on mobile devices including phones and tablets.
We use a best standard approach with the W3C coding guidelines for responsive web design that is mobile friendly. As we design the new site, we are checking the mobile views as well as the laptop/desktop.
Google has tightened up their requirements for more internet security by penalizing websites that are not setup on a secure server. If you have an older website you might see a small lock with a red slash through it next to the domain name address. The message there when clicked on is a warning to potential site visitors that the website is not secure, and subject to possible malicious malware, or hacks.
Photos can make or break a website design. We use top end eye- catching professional photos that are licensed in our Adobe Creative Cloud account for websites that we develop. Examples of the use of Adobe Stock on recently designed websites can be seen at Avalon Hair Salon in Salem.
Keywords are the most important words that directly relate to your services and products, industry, and location. As an example, web design, webmaster, website designer, SEO, internet marketing, are a few that we use on our this site. Keywords are also important for meta tags - code behind the page - as well as for titles that are given more weight by Google for a "SERP" - search engine results page.
Copywriting for websites is more effective when it is engaging and compelling for the site visitor. Too much text is overkill. Too little is not enough to be serious. A paragraph is usually sufficient, and if the site visitor wants more then a "Learn more" link can be placed at the end of the paragraph that takes then to another page, as we have done on this page.
The creative presentation of content is important for maximum viewer engagement. The combination and balance of titles, text-copy, and photos allows for an overall positive impression of the web page as well as implied invitation to stay and explore further. The Bombay Wala of India project was a result of prior experience in designing Indian restaurant websites, our love of that type of cuisine, and a bit of knowledge about the culture (Ganesha). The result with the slanted title, colors, Abobe stock photos, and catchy title "Slow Fast Food" captures the essence of the small take out or dine in Indian cuisine location in a food court of a mall.