Logion Web Design just redesigned their own website and the good news is pandemic pricing of $375 for a basic website package that has seven of the most important features for professional website design.
A website is the most important marketing tool. All digital marketing points directly to the website for client conversions into paying customers.
Websites in 2020 and beyond need to be updated with current code standards as well as design structure that meets the needs of browsers as well as website visitors.
Compelling copy, strong visuals, clean balance and
spacing, and accessibility for response are all factors. Your website
needs to stand out, make a statement, be informative and subtly
persuasive, and motivate site visitors to click for more information, or
to make a purchase, or set up a free estimate or consultation.
The Most Important Web
the seven most important things to have in a professionally designed website.
1-We Use the Top Rated Adobe Creative Cloud Apps
Adobe Creative Cloud is considered as the world's best creative
app package - a collection of 20+ desktop and mobile apps and services
for photography, design, video, web, UX and more.
2 - Responsive- Mobile Site Friendly
In 2020 over 50% of the websites are being viewed on mobile phones. Responsive is the term used to describe a website that adapts to display on mobile devices including phones and tablets.
We use a best standard approach with the W3C coding guidelines for responsive web design that is mobile friendly. As we design the new site, we are checking the mobile views as well as the laptop/desktop.
3 - Professional Photos
Photos can make or break a website design. We
use top end eye- catching professional photos that are licensed in our
Adobe Creative Cloud account for websites that we develop. Examples of the use of Adobe Stock on recently a designed website can be seen at Avalon Hair Salon in Salem.
4 -SSL-Secure Website
Google has tightened up their requirements for more
internet security by penalizing websites that are not setup on a secure
server. If you have an older website you might see a small lock
with a red slash through it next to the domain name address. The
message there when clicked on is a warning to potential site visitors
that the website is not secure, and subject to possible malicious
malware, or hacks.
5 - Keywords
Keywords are the most important words that directly relate to your services and products, industry, and location.
As an example, web design, webmaster, website designer, SEO, internet
marketing, are a few that we use on our this site. Keywords are also
important for meta tags - code behind the page - as well as for titles
that are given more weight by Google for a "SERP" - search engine
6 -Compelling Copywriting
Copywriting for websites is more effective when it is engaging and compelling for the site visitor. Too much text is overkill. Too little is not enough to be serious. A paragraph is usually sufficient, and if the site visitor wants more then a "Learn more" link can be placed at the end of the paragraph that takes then to another page, as we have done on this page.
7 - Creative Presentation
The creative presentation of content is important for maximum viewer engagement. The combination and balance of titles, text-copy, and photos allows for an overall positive impression of the web page as well as implied invitation to stay and explore further. The Bombay Wala of India project was a result of prior experience in designing Indian restaurant websites, our love of that type of cuisine, and a bit of knowledge about the culture (Ganesha). The result with the slanted title, colors, Abobe stock photos, and catchy title "Slow Fast Food" captures the essence of the small take out or dine in Indian cuisine location in a food court of a mall.
David Lawrence Brown is the sole owner and creative webmaster of Logion Web Design, and has been actively involved in professional website design and internet marketing since 1999. Salem, Oregon is the main business location for Logion Web Design, however there are clients all over the U.S. The title of this blog post -
Website Design in Salem Oregon is for SEO purposes, as the keywords used match those in search engines for local searches.