Why This Content Marketing Research Will Make You Happy

Top Ranked Research Stats of the Year for Engaging Titles and Headlines

It's all about engagement right?

On Facebook content that evokes more likes, comments, and shares wins. It shows that the content is engaging, is noticed in a busy timeline, and has certain qualities that cause the viewer to respond. Content marketers love to show their clients that the posts that they used had a strong engagement.

Ever wondered what causes some content to have more engagement than others?

Imagine having an edge in knowing what words to use in the titles of your posts that have had the highest engagement stats for Facebook and social media.

Research done by Buzzsumo, a content marketing research and resource for social media engagement stats, showed which words used in titles had the highest levels of engagement.

Best titles-headlines have changed since this blog first discussed them in 2017. Updated 2021-2

Ideal headline length - 11 words
Best number to use in headline : 10
Top Ranked headlines based on 100 million posts research 2019-2020

When Buzzsumo did a research study on over 100 million headlines and discovered the ones that have the most engagement, I started using the top ones and noticed a stronger response in a Facebook post for a client. I used two of them in the title of this blog post.

If titles that grab the attention and have a proven strong engagement are of interest to you, then check out the Buzzsumo research report.

Buzzsumo Research Report Link

Of course titles are only one aspect of content that is engaging. For some examples of my own content posts for social media, contact me by phone for a free consultation if you are looking for a certified content marketer.  541-953-3360 (no text available, voice only).

David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content and social media marketing. He is also the author of three self-published books on Amazon.