On Facebook content that evokes more likes, comments, and shares wins. It shows that the content is engaging, is noticed in a busy timeline, and has certain qualities that cause the viewer to respond. Content marketers love to show their clients that the posts that they used had a strong engagement.
Ever wondered what causes some content to have more engagement than others?
Imagine having an edge in knowing what words to use in the titles of your posts that have had the highest engagement stats for Facebook and social media.
This is Why This Research Will Make You Happy
Research done by Buzzsumo, a content marketing research and resource for social media engagement stats, showed which words used in titles had the highest levels of engagement.
The two top titles by far were "will make you" with 8900 + average engagement responses, and "this is why" with and average of 4099 engagement responses.
When Buzzsumo did a research study on over 100 million headlines and discovered the ones that have the most engagement, I started using the top ones and noticed a stronger response in a Facebook post for a client. I used two of them in the title of this blog post.
If titles that grab the attention and have a proven strong engagement are of interest to you, then check out the Buzzsumo research report.
Buzzsumo Research Report Link
Of course titles are only one aspect of content that is engaging. For some examples of my own content posts for social media, contact me by phone for a free consultation if you are looking for a certified content marketer. 541-953-3360 (no text available, voice only).
David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content, and social media marketing. He is also the author of