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Fast changes are a sign of the times
With likes and shares beginning to climb
What seems to work and turn on a dime?
Getting their attention with Facebook rhymes
- David Lawrence Brown
A Unique Content Marketing Niche
As mentioned in a past blog, Content Marketing Celtic Style, I have been using poems and rhymes combined with selected photos for Facebook posts for some business clients for years now. The results have been good, and this is a content marketing niche that I have in my toolbox of strategies.It is a challenging task to compete with the all of the posts that appear on a typical Facebook news feed. The key to having a post be seen and engaging is primarily using a stunning or eye-catching image, then combining it with text that engages and delivers a message that is liked by the reader.
The use of rhymes has this effect.
Why Poems and Rhymes?
Without promoting a link to a blog or third party article, the words are more like a tweet, and are short enough to convey a message, get likes and comments, and increase a brand awareness that the business is providing interesting and original content.Since most businesses do not provide original rhymes, it helps the business to stand apart from the crowd when they do. This is a good thing. Competition for Facebook fans can be tough. Rhymes are one form of engaging content that is unique and distinctive.
Like anything, a carefully worded poem needs to be sound enough and not be to corny, unless the goal is to have a humorous effect and it is obvious to the reader. Poems can be related to the business, or the season, or a bit of wisdom, or anything that would be engaging and liked by the reader.
While there are many other poems that I have written that have had similar of better results, here's a sample to give you an idea of the many variations and topics that be covered.
Chinese Restaurant
Today is Tuesday so what do we do?We cook and serve a good lunch for two!
Lots of choices and good things to chew
So we say in Chinese 身体健康 Good health to you!
Butcher Shoppe
Our Thanksgiving Order Form will amazeIncludes Turkey, Duck, and Hams with a glaze
Just three clicks and you are good to go
Check it out if you want to know
Funeral Home
Thanksgiving is near, only two weeks awayWe wish you a Happy one, in every way
Yes, there are memories, of loved ones not here
Yet we can still celebrate their life in gratitude, every year
Using rhymes in business Facebook posts, combined with an strong photo to stand out in a busy timeline, is a content marketing niche that can be very engaging and unique for the target audience. They can be used for both business and non-business posts such as holiday related themes.
"The Turkeys are Coming!"
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Local chickens are here says our sign
But the local turkeys showed up to see if we'd mind
We did not let them in the store, that would be too strange
Since this is not exactly what we mean by free range
When it comes down to content marketing on Facebook in which you have something unique, maybe funny, very relevant, and then write original poetic rhyme to add to the engaging photo, then the goals and objectives are seen in the response.
David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content, and social media marketing and is accepting qualified accounts for monthly services. His dog's name is Shaman.
