Let's face it. Reality check.
Most content added to Facebook that relates to a business product or service is usually ignored.
What engages Facebook users the most are photos of (smiling) people, and stunning photography of nature. When a famous quote is added to the nature photo, it becomes a "wisdom photo".
People like to be inspired, and they like stunning photos of nature. "Wisdom photos" can offer the following to the content mix of a business owner on Facebook, Twitter, Google +, and other social media:
1) Increase the viewer engagement and as a result, the page may be liked if it has not already been.
2) The chances of the the content being shared increases dramatically.
3) The business receives a silent applause and more credibility that their post is not "all about them".
4) It helps to offset the posts that only focus on products or services, and may help to increase the views of those as a result of using the mixed content approach.
The "wisdom photo" above was created with a stock photo and a search for a quote which was added into the photo with Photoshop. It had a very strong engagement metric and a lot of shares.
In addition to the photo, the Facebook or social media post can also provide a short message relevant to the photo. Even something simple such as "We hope that you enjoy one of our inspirational photos that we created. Have a great weekend ! "
Finally, "wisdom photos" are a fun activity for a content marketer to select the right photo and quote, and receive positive feedback from the business owner for adding them into the content mix.
Let's end this quick blog with a "wisdom photo" of Multnomah Falls in Oregon and a quote from John Muir.
Although the main focus of this blog has been content marketing, SEO, and Facebook likes, it's nice to have something different for a change.
Would you agree? When it comes to content marketing of breakthrough tech products, Amazon is right there on the edge with their Echo products.
In the increasing competitive smart device and home integration market both Apple and Amazon have launched amazing breakthrough products.
Of course, they may be obsolete within six months so the race goes on.
Instead of SIRI on our iphones, we can also have ALEXA within the ECHO product...updating you on news, reminders, playing music, telling jokes, integrating with smart appliances and receiving upgrades from the cloud.
Welcome to the future of yesterday baby boomers.
CNET, famous for its reviews of tech products, had rave reviews for this smart home product and it wasn't just the amazing $50.00 price. I like the Bluetooth audio connection feature as I use this on my stereo with Amazon Prime Music from my Ipad. Between the summary below and the embedded video, you just might have a great Christmas idea for your friends and/or loved ones.
"The Good The second-gen, mini-sized Amazon Echo Dot smart speaker is just as smart as the first at nearly half the cost, and it's better at hearing you, too. It's also the only Echo product you can connect to an existing audio setup.
The Bad Amazon's Echo products still can't offer audio that syncs across multiple devices in multiple rooms.
The Bottom Line The new and improved Echo Dot takes Amazon's best-in-class smart home speaker and wraps it in an ultra-affordable package."
Full Story >