Certified Content Marketer
In a recent SEO experiment with a new domain name and some SEO methods that I have found effective, I have seen a new website created 4-10-15 move up to be within the top three positions on Google for a search for Denver Webmaster.
This happened within two weeks.
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| The top of Google can be reached with the right combination of SEO and Content Marketing |
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| Domain name DenverWebmaster.net registered April 10 2015 |
The Webmaster Niche
This keyword phrase is a niche in that it does not have as many searches as web design, SEO, or Internet marketing. However, unlike certain terms that describe various aspects of Internet marketing such as SEO (search engine optimization) , inbound marketing, or content marketing, the keyword term webmaster has been around for quite a while, and according the the Google keyword tool, it has 27,000 average monthly searches.
While Adwords keyword planner only shows an average of 10 searches for "Denver webmaster", it shows 1000 for Denver web design. Obviously the competition is strong for that keyword phrase.
Every webmaster is different in their approach. They may be a specialist, only in one programming language. They may manage one website for one large company. They may not do programming at all but be well versed in Internet marketing, SEO (search engine optimization) and website design.
I happen to fall into the second category, and also have copy writing services that I offer as a part of a webmaster package.
Integrated Solution Provider vs Individual Product Seller
Most small business owners are too busy to take the time needed to fully evaluate a particular Internet services offering, usually promoted by a sales team that makes their program sound almost too good to be true. I have seen many business owners get caught up in the hype and think that they are getting something really cool. I know because I have also been there.
The concept of webmaster services that I offer is to be a filter and due diligence researcher for all Internet marketing offers that a small business owner is looking at and also to provide my own services that use an integrated, muti-faceted, Internet marketing approach to SEO, content marketing, and website development.
This industry is getting saturated with so many different products and services that it is not surprising why so many small business owners are confused or end up having products or services that do not really provide a solution to their overall needs.
Creative webmasters are needed that know of the best internet marketing programs and solutions out there, sort out the good from the bad, perform due diligence for their clients, and actually show organic and Google map results at the top of Google for certain keywords and keyword phrases without relying on Adwords.
Disclaimer
This post is only a limited discussion of one SEO campaign and an approach to internet marketing. It is not in-depth or a comprehensive analysis. It is intended for a small business owner audience.
Authored by
David Brown
