Keywords and Local Search

by David Brown
Logion Web Design

Both keywords and local search are important factors in SEO for a number of reasons. Keywords are those specific words or phrases that relate to your targeted search result for your business.

Google Keyword Tool
 If you want to optimize your web site and create an SEO campaign for certain keywords, then you will want to look at Google's keyword tool. The free tool allows you to put in a specific keyword and see how many average monthly searches have occurred on Google for that term, and also related words and phrases. For example I have optimized and continue to optimize for Portland webmaster. The keyword webmaster shows an average of 360,000 searches per month in the U.S. SEO web design shows 14,000 and this is has a smaller number of searches it is a keyword phrase that describes what we do at Logion Web Design. Finding keyword phrases that may not have as many searches also maybe easier to optimize as   there may not be as much competition. By using the keyword tool you can select which keywords work best for your web site and blogs.

SEO Web Design Portland SEO web design Portland is a keyword phrase that reflects how more and  more of the general public are learning the meaning of SEO and how important it is to have a good page ranking on Google if you expect any business from the internet. I added Portland at the end of this keyword phrase as I am targeting business owners in that particular city. I have had some recent results that shows that I am on the right track. I will modify my web site title tag, and include this term in more blogs and links to increase the SEO potential of this new keyword combination that I just found on Google keyword tool !

Local Search

Google Places and Maps has become a major focus for SEO professionals who want to optimize their clients sites for local searches. Google recently changed their display of local results and organic page rankings and we are seeing a hybrid of the two whereas before only the places would be on top under the paid Google Adwords.

Google will always provide the results that are most relevant to your search.The location used to customize your results is clearly indicated on the left side of your results page or in your search results. An auto-detected location is chosen based on some of the following factors:
Automatically detected location
To provide you with the most relevant results, Google attempts to automatically detect your location and customize results based on that detected location. An auto-detected location is chosen based on some of the following factors: The IP address, Google's toolbar My Location feature. If you see a location on the left side of the search result page then Google knows your location. You can change the location manually to see what a search result might be for another city. I use this a lot myself in my research.

There is a lot more to keywords and Local search and I will address some of the issues in another blog. For now, time is filled with client's projects, and I need to have this blog be shorter than originally intended.

David Brown
Logion Web Design
Portland, Salem, Eugene