The Like Button Rocks

The Like button lets a viewer of your content share it with friends on Facebook. When the site visitor clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website. Basically, in plain English, the Like button rocks in the social media world.

Facebook allows for an integration of your website content with the Facebook platform by the use of the Open Graph tags that can be placed into the header section of the code on your website. A best standards use of this is only for real world entities - things like movies, sports teams, celebrities, and restaurants (Open Graph Types). Note that the Open Graph protocol is currently designed to support real-life objects. If your URL is a piece of content — such as a news article, photo, video, or similar — your developer should set the og:type to article. Pages of type "article" do not have publishing rights, and will not show up on user's profiles because they are not real world objects.If you your developer includes Open Graph (og) tags on your Web page, your page becomes more integrated with the  Facebook platform as it takes on identifiers in the og code that allow the Facebook server to easily recognize key information about the website page.

The following are the og tags that are used :
  • og:title - The title of the entity.
  • og:type - The type of entity. Your developer must select a type from the list of Open Graph Types. 
  • og:image - The URL to an image that represents the entity. Images must be at least 50 pixels by 50 pixels. Square images work best, but you are allowed to use images up to three times as wide as they are tall.
  • og:url - The canonical, permanent URL of the page representing the entity. When you use Open Graph tags, the Like button posts a link to the og:url instead of the URL in the Like button code.
  • og:site_name - A human-readable name for your site, e.g., "IMDb".
  • fb:admins or fb:app_id - A comma-separated list of either the Facebook IDs of page administrators or a Facebook Platform application ID. At a minimum, include only your own Facebook ID.

 Integration of the og tags into your website empowers the use of the Like button to make a connection between your page and the user. All of the users friends will see that they liked your page. Your page will appear in the "Likes and Interests" section of the user's profile, and you have the ability to publish updates to the user. Your page may show up in same places that Facebook pages show up around the site (e.g. search), and you can target ads to people who like your content.

If you are a business owner and have a challenge just to keep up with running your business, and yet want to participate in Facebook marketing, the "like button" on your website is a good place to start. A business page and fan page is another step so that your business has representation on Facebook.

At this time 25 likes or new fans are needed to obtain a unique name attached to the Facebook domain, i.e.
for this blog, we have just started a page, so the url web address looks like this:

If you visit the page link above and like it, then I will post new blogs on the wall and you can receive updates on marketing tips for Facebook and Twitter.

After you have 25 likes, you are eligible to set a name for your business page. This is another page that we have set up. 

Just in case you are wondering how important Facebook should be in your marketing plan (at least the Like button) - here's some stats :
  • On average, people on Facebook install apps more than 20 million times every day
  • Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites
  • More than 7 million apps and websites are integrated with Facebook
I manage the website, blog, Facebook, and email account for a client. Recent stats on the new insights tab in Facebook show the following stats from the past 30 days:
·   New Likes?
·   Lifetime Likes?
·   Monthly Active Users?

 FYI, the my dog in the picture with the rocks is named Shaman, and the photo was taken on the Oregon Coast near Otter Crest. Have a great Thanksgiving !
- David Brown
owner: Logion Web Design and Development LLC
web design solutions, e-commerce websites, internet and Facebook marketing

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