You have a foundation, then a framework, and then add rooms, walls, electrical, roofing, flooring, all integrated according to a plan - a blueprint that takes everything into account. Then the building codes change, and adjustments need to be made in the structure.
A Process and a New Keyword Beyond SEO
Although this is not a complete metaphor it gives the picture of the process. A process that is proven and at the same time changing. In fact, SEO has become such a buzzword for Google page results that some of the SEO experts in the country have actually changed the name to include a wider range of associated services that do not come under the traditional SEO umbrella. Inbound marketing is the term that describes a much larger and more accurate range of methods in internet marketing. Let's look at these two in more detail.
Read This Authoritative Beginners Guide to SEO (or at least scan through it to see how much is involved)
To really understand the basics of SEO , get started with The Beginners Guide to SEO (pdf) - an excellent introduction by one of our resource partners.
"This guide is designed to describe all areas of SEO - from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings." (Moz) If you are confused by all of this, you are not alone.
Our blog, Likes, Tweets, and SEO for Small Business has various topics on SEO and Inbound Marketing. Here's one for your reference:
SEO and Inbound Marketing Trends >
We also provide SEO copy writing as a part of our overall services. Learn more >
Our clients are usually too busy running their business to try to do any SEO on their own. We are on a monthly retainer to continually build the SEO and Inbound marketing "house" for our clients.
Important Fact: We use the top rated, award winning inbound marketing- SEO program to leverage our time and results for our clients.
Full webmaster services include advanced web design and development, creative and custom web page design, and an experienced web designer. Our advanced services include programming in Adobe Cold Fusion for Content Management and E-commerce web sites, Facebook marketing, page development, and ad campaigns. We have experience in developing marketing plans, managing email programs, SEO or search engine optimization including top of Google page rankings in Portland, Salem, and Eugene for certain keywords.
We also engage in market and competitor research, Twitter marketing,Google webmaster tools, Google Places, and research of current trends and best standards. Our recent upgrade to the Adobe Creative Cloud shows our commitment to use the latest cutting edge web design and development software for our clients. Creativity and inspiration are the cornerstones of our business. Every client has specific needs. We provide a free consultation to see if our services are a match. Request a free consultation>
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