Important Things to Know About Inbound Marketing, SEO, and Google Page Ranking
1 - Introduction to SEO
2 - Inbound Marketing
3 - Content Creation - Copy Writing
Another resource that we use has a wide spectrum of strategies and methods for content creation. "In order to get the power to influence or command thought, opinion, or
behavior online, you need to become an authority that others cite (link to) in
their online content. Which means, of course, you need a content-rich website
that demonstrates your authority in the first place." - Copyblogger - more on content >
4 - Link Building > (It's not just about links)
5 - Authority and Reputation >
Establishing expertise and thought leadership is key to the success of your digital marketing strategy. People want to connect with a person, not a company or product.
Internet Marketing has several sub industries.
If you go to Wikipedia, you will not get the full picture.
Wikipedia includes a number of individual items that are used for internet marketing including "email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising."
They forgot one one major item: a web site. A web site is an important marketing tool. All advertising online and off have links or reference to a site. Various offers, specials, subscriptions, etc are on a web site. Search engine optimization or SEO is only mentioned in passing, when in fact it is a major aspect of internet marketing. Going one step further, inbound marketing is the newer term that really covers the full spectrum of all the aspects of internet marketing. Confused? You're not alone.
This Video is from One of Our Resources:
and Shows the Type of Leadership We Work With
SEO's Dilemma Link Building vs Content Marketing
Moz - Rand Fishkin, CEO
Our clients are usually too busy running their business to try to do any SEO on their own.
We are on a monthly retainer to continually build the SEO and Inbound marketing "house" for our clients.
Important Fact: We use the top rated, award winning inbound marketing- SEO program to leverage our time and results for our clients.
Full webmaster services include advanced web design and development, creative and custom web page design, and an experienced web designer. Our advanced services include programming in Adobe Cold Fusion for Content Management and E-commerce web sites, Facebook marketing, page development, and ad campaigns. We have experience in developing marketing plans, managing email programs, SEO or search engine optimization including top of Google page rankings in Portland, Salem, and Eugene for certain keywords.
We also engage in market and competitor research, Twitter marketing,Google webmaster tools, Google Places, and research of current trends and best standards. Our recent upgrade to the Adobe Creative Cloud shows our commitment to use the latest cutting edge web design and development software for our clients. Creativity and inspiration are the cornerstones of our business. Every client has specific needs. We provide a free consultation to see if our services are a match. Request a free consultation>
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