1) The Moz Feed
Moz is the award winning top authority for inbound marketing and metrics to analyze data for campaigns. The MOZ feed is one of our resources and lists the current topics that we always work with to continually fine tune our inbound marketing strategies for our clients.
2) About Inbound Marketing Trends
From our blog: SEO and Inbound Marketing Trends - The term that more clearly describes the process of total internet marketing is inbound marketing. Originally coined by Brian Halligan of Hubspot and included in a title of his book, Inbound Marketing: Get Found Using Google, Social Media, and Blogs, inbound marketing is customer driven, where content that is engaging causes the customer to want to visit a web page or be curious about the product or service to the point where the motivation threshold is crossed and action is taken. Social media such as Facebook is a prime example. People choose to become a fan and like a business page for various reasons, all relating to the content on the page or some news that is posted, shared and found. Authority and popularity are based not only on the company and products, but on what others like about that company, and share with their friends.
3) Inbound Marketing: Earning Attention vs Interrupting - a definition from MOZ
The first thing that differentiates inbound from interruption is that these are channels and tactics that earn attention, rather than interrupting the flow. As we surf the web, use social media, experience a mobile device; interruption media is trying to stop us and get our attention. Quite frankly it gets in our way too! Inbound marketing is part of the flow of attention naturally. Channels like SEO and PPC answer questions as we put them into Google, Bing, or any other search engine. Blogging and content marketing are things we want to see and seek out. Otherwise we wouldn't be on those pages consuming those pieces of content. Some of the other channels that work to earn our attention are social media, opt-in e-mails, video content, and word of mouth. Earn is the key term here. Things like social ads, pop-ups, a paid e-mail list, and cold calls all interrupt our day and don't earn our attention.
Important Fact: We use the top rated, award winning inbound marketing- SEO program to leverage our time and results for our clients.
Full webmaster services include advanced web design and development, creative and custom web page design, and an experienced web designer. Our advanced services include programming in Adobe Cold Fusion for Content Management and E-commerce web sites, Facebook marketing, page development, and ad campaigns. We have experience in developing marketing plans, managing email programs, SEO or search engine optimization including top of Google page rankings in Portland, Salem, and Eugene for certain keywords.
We also engage in market and competitor research, Twitter marketing,Google webmaster tools, Google Places, and research of current trends and best standards. Our recent upgrade to the Adobe Creative Cloud shows our commitment to use the latest cutting edge web design and development software for our clients. Creativity and inspiration are the cornerstones of our business. Every client has specific needs. We provide a free consultation to see if our services are a match. Request a free consultation>
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