The Most Effective Web Sites Focus on Enabling Users to
Make Informed Decisions About Your Product(s) or Service(s)

Persuasive Web Site Design

A goal of persuasive web site design is to provide the information that consumers need about your industry, your products and services, so that they can either be confident to buy online with an e-commerce site, or be motivated to contact you or stop by your store.

By getting behind and supporting your site visitors to make these informed decisions without trying to sell too much or overhype the offers, they are then pulled into your site, browse around some more, and eventually take action depending on what type of internet personality they represent.

To persuade your web site visitors is to persuade four different types of behaviors that most people display when online. Which one are you displaying now ?

> The first is The Browser, who does not know exactly what they want, but have a need, or else is browsing to create a need to justify buying something.

> The second is The Evaluator , who has gathered enough information, possibly from several sites, and is evaluating which product or service and provider they feel fits their needs.

> The third is The Transactor, who has made a decision, and is ready to buy , preferably online, while they are still in the final decision mode. They want to be able to have a seamless series of steps that facilitate an easy and safe purchase.

> The fourth is The Customer, who has already bought from you before and is now visiting your site again to buy again. This is common with Amazon.com and EBay.

At what stage in the web site buying process are you in ?

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